“I don't know how to explain it. Coffee runs in our blood. We like the coffee crop, the land. Walking through the coffee plantation, we recognize each bush.
They differ from one other. They are harmonious. The coffee plantation is like a bunch of friends together.
” - Maria Helena Dumont Adams

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Our story

In the 19th century, Henrique Dumont already planted coffee on the outskirts of Ribeirão Preto. His innovative farm, with five million plants, was seen as the most modern in South America — and this earned him the title of "King of Coffee".

It was his son, Luiz Dumont (brother of the famous inventor Alberto Santos Dumont) who acquired Fazenda Morada da Prata in 1928. In 1932, Plínio Adams, his son-in-law, took over the farm.

Luiz Dumont, right, at Fazenda Morada da Prata

“The whole family was in the coffee business,” says Maria Helena Dumont Adams, Plínio's daughter, who inherited the estate. “We even had once 500 thousand coffee trees at Morada da Prata”, she recalls.

In the 70s, Morada da Prata was established under a tripod of coffee, soy and corn. Other areas were used to raise Tabapuã cattle. In the 1980s, there was a great frost in the region, and the solution was to invest in sugarcane crops alongside the Tabapuã cattle, which had won several awards.

In 2010, Morada da Prata rescued its coffee-growing tradition. More recently, Arnaldo Adams Ribeiro Pinto, Maria Helena's son, took over the farm, bringing a new look and a new focus on the production of speciality coffees, winning awards for its quality.

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Five generations of passion for coffee

1879

 

Henrique Dumont starts coffee production in the Ribeirão Preto region

1928

 

Luiz Dumont, Henrique’s son, acquires Fazenda Morada da Prata

1932

 

Plínio Adams, Luiz's son-in-law, takes over the farm administration

1968

 

Maria Helena Dumont Adams, Plínio's daughter, starts to manage the farm

2014

 

Arnaldo Ribeiro, Maria Helena's son, begins producing speciality coffees on the farm